5 MUST HAVES FOR YOUR BUSINESS WEBSITE

Since designing a website for your business can be an overwhelming process with countless choices we have decided to break it down to the must-haves for your site. From finding a catchy URL to social media integration, you’ll find it here!

1. Your URL
The first and one of the most important things to do is secure a good URL. Here are three ideas to keep in mind while deciding your URL:

1) Ensure it makes sense for the kind of business you do.

2) No difficult spellings, keep it as simple as possible.

3) Make sure that the name is available on multiple social media platforms sense you want it the same all across the board for branding purposes.

Panabee and Name Vine are great sources to help you find what is available and what names have already been taken. GoDaddy also makes it really easy to set up your domain.

2. Site Roadmap and Navigation

Your website should be useful and easy to navigate. Take some time to map out how you’d like your website to work and move. When thinking about that flow and navigation, consider a call to action. What do users want to do on your site? Order? Get a quote? Become a member? This is very important for users experience and for SEO because Google considers structure and website content when it does its ranks for search. This leads us to must have number three.

3. Business Information

The most common mistake people make when creating a website is that they build the site they want, not what their target customers want. Keep your text to a minimum especially when it comes to the about us and mission statement pages. Keep in mind that people skim your pages and that users have short attention spans.

If you’re going to have product images make sure they are good quality. If you’re in the service industry put up some referrals and testimonials. Try to include screen shots or link outs to previous work. No matter what industry you are in, try to tailor your information to what the users are likely to be looking for on your site and industry. Another no brainer that we can’t stress enough is contact information! Have a number, email, address and a contact form easily visible to the user.

4. Social Media Integration

Promote your presence! You website is a great platform to get your website visitors to connect with you via social media.

Social media is a crucial part of marketing your business and integrating your social media will help boost your SEO rankings and build your social media following at the same time. This being said, make sure you are maintaining your social media content. Social media isn’t going away, so it’s worth your time to invest time back into it.

5. Mobile Version

Tablets like iPads, and smart phones are increasing web traffic at a rapid pace. There is intent when people use mobile sites because, generally speaking, they are looking to do something, buy something or go somewhere. Studies have shown that they usually do so within a hour of the search, so it’s in your best interest for your site to be readable on a hand-held device.

Before we leave you on your own, here are a few things you should NOT have on your website.
• Music
• Flash
• Auto plays, like video or loud ads

SEO & Robots.txt

SEO & Robots.txt

What is a Robots.txt File?
In simple words a Robots.txt is at the root folder of any website and has a message for search engines bots to index or not to index the website pages for inclusion in web directory. This small, but very important aspect of SEO can make or break the SEO efforts of a company website.

SEO & Robots.txt file

When it comes to SEO, most people understand that a website must be “search engine friendly” site architecture/HTML, and meta data, title tags and meta descriptions.

Another meta element, if implemented incorrectly, that can also trip up websites is robots.txt. I was recently reminded of this while reviewing the website of a big ompany that had spent considerable money on building a mobile version of their website, on a sub-directory. That’s fine, but having a negative statement in their robots.txt file meant that the website wasn’t accessible to search engines.

 

The Importance of Sitemaps in website

Sitemap

So, now you have completed the on page SEO, your site is ready for launch, or is it?
There is still one more critical aspect of SEO that if not implemented will prove as the kiss of death for your SEO efforts.

Its the sitemap of your website. In simple words,  one can call it the road map of a website that makes it easy  for the visitors to navigate the website. Many often one comes across websites that have sitemap pages and sitemaps files in the back ends to help the search engine robots or bots to go around the website with ease.

Type of sitemaps .
Sitemaps come in many formats,   like html, php, xml and many more. Of these the most common is the html sitemap, its a simple page in a website that has a list of all the pages in that site with links to those pages. The other type of sitemap commonly used is xml sitemap, this sitemap is not visible to the human eye but is very crucial , as it guides the bots in indexing the website and then ranking it in the search engine result pages or SERPs. The php sitemap is a custom sitemap used by php programmers, it needs to be updated and maintained by php professionals as is not recommended for small or medium websites, as it is not cost effective.

How can I have a sitemap for my Website. ?
Well, this question is very common, site owners want to know how they can have a sitemap for there website, that is easy to maintain and update. Thankfully, developing and maintaining a good and SEO friendly sitemap is not that a taugh job. Any person with the basic computer knowledge can do this. You just need the right tools and the know how.